Wise Owl Marketing London
Wise Owl Marketing is an independent consultancy drawing together the skills of a network of experts to help organisations
achieve better results through data driven marketing. Wise Owl's current focus is on helping small and medium sized enterprises
profit through intelligent e-commerce.
With over 15 years experience in direct marketing, analytics and market research, Wise Owl has delivered successful solutions
for leading UK companies across a number of industry sectors including financial services, sports and gaming, mail order,
charities, automotive, telecoms and utilities.
Customer Profiling
Measured Marketing
Marketing without measurement is a waste of money!
Wise Owl’s insight tools can significantly improve your results.
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Not all consumers are created equal;
Wise Owl can help you to identify your most profitable customers.
Buying Behaviour: what your customers buy, when they buy and how they buy
Demographics: where your customers live, how old they are, do they have children
Lifestyles: the newspapers and magazines your customers read, the TV programs they watch, the web-sites they visit, the cars they drive, their favourite leisure activities
Psychographics: your customers’ values and motivations – probably the most
significant drivers of all their major purchasing decisions
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The Wise Owl Marketing Team
Lee Witherell
Lee is a senior direct marketing professional with extensive experience of developing customer acquisition and retention programs for the UK and Europe's largest companies.
Experienced in DM and Digital marketing across a number of market sectors including: Automotive; Charities; Gaming; Financial Services; Mail Order; Telecoms and Utilities.
Specialities:
Direct marketing; database marketing; digital marketing; customer analytics; business information management; market research; online lead generation; data enhancement; customer acquisition; customer retention.
Katie Cadwell
Katie has over a decade of senior account management experience, managing complex database solutions for some of the UK’s largest companies including Marks and Spencer, Next Directory, MBNA, HSBC, Citroen and Orvis.
She is able to align an organisation’s technical database requirements with its commercial objectives to deliver solutions that significantly reduce costs and increase revenues.
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